Bloomberg L.P. (Limited Partnership) is a closely-held financial software, news and data company. It is a subscription service that sells financial data, analytic software to leverage the data's usefulness, trading tools and news (electronic, print, TV, radio). This product has grown to be a global phenomenon. Bloomberg target segment are people in the field of business such as investors, financial planners and professionals in the finance market and etc. Bloomberg delivers news and research across the BLOOM PROFESSIONAL service to hundreds of thousands of investors everyday. bloomberg news publishes more than 6,000 stories a day which are carried in more than 450 newspapers and magazines around the world. BLOOMBERG LP is a syndicate content to more than 100 television and radio stations. BLOOMBERG LP created a Japanese language website that allows users to access business news offers the coverage of companies, markets, industries, economies, and government. It serves consumer ,energy, finance, health care, insurance, real estate, technology, and transportation industries. All together Bloomberg markets BLOOMBERG LP thought internet , tv , radio newspapers and magazines. Individuals in the business world feel inclined to purchase Bloomberg L.P. because of its services and special offers. Bloomberg L.P. demolishes his competitors ( Dow Jones and Company inc , Interactive Data Corporations (idc) and Thomas Reuters Corporations (tri))by the billions because of the products diversity , operational performance and luxury image. Bloomberg sales increases annually by 4 to 5 percent. Bloomberg L.P. has a high record in sales because most of his terminals are used by companies versus individuals. Bloomberg sells his product by the bulk. Bloomberg promotes and sells this product to business by sending out sales representative.The prices for the regular customers is The Bloomberg terminal cost is $1,500 and the monthly fee is $1,500 per month.This product is well known throughout his target segment that there is no need for public advertisement.

Product Concept

What is the main product of Bloomberg L.P. : The Terminals

What is a terminal : it is a computer system that enables financial professionals to access the Bloomberg Professional service through which users can monitor and analyze real-time financial market data movements and place trades. The system also provides news, price quotes, and messaging across its proprietary secure network. Most large financial firms have subscriptions to the Bloomberg Professional service. Many exchanges charge their own additional fees for access to real time price feeds across the terminal. The same applies to various news organizations.

How does Bloomberg Promote the terminals : Bloomberg terminals is well known product throughtout his target segment for example college students that major in the area of business, business owners , investors and etc... The company does not need advertise the terminals because it works strongly through word of mouth and Bloomberg L.P.send out sale representatives to different companies to recruit new customers.

Brands owned by Bloomberg L.P. :
BLOOMBERG: THE FIRST WORD
RADIO BROADCASTING; INTERACTIVE ELECTRONIC AND AUDIO AND VISUAL COMMUNICATION AND INFORMATION BROADCASTING OVER, BY OR THROUGH LOCAL OR WIDE AREA COMPUTER NETWORKS, WIRELESS COMMUNICATION NETWORKS, GLOBAL COMPUTER INFORMATION NETWORKS AND OTHER ELECTRONIC COMMUNICATION NETWORKS; NEWS AGENCIES SERVICES, NAMELY, GATHERING AND DISSEMINATION OF NEWS BY COMPUTER

BLOOMBERG: THE FIRST WORD
ENTERTAINMENT SERVICES IN THE NATURE OF PROGRAMMING DISTRIBUTED OVER BROADCAST, TELEVISION, RADIO, CABLE, AND DIRECT SATELLITE IN THE FIELDS OF NEWS, BUSINESS, FINANCE, CURRENT EVENTS, ENTERTAINMENT, SPORTS, HUMAN INTEREST STORIES, SECURITIES, SECURITIES MARKETS AND THE ENERGY AND ASPHALT INDUSTRIES; ENTERTAINMENT SERVICES IN THE NATURE OF PRODUCING AND DISTRIBUTING PROGRAMMING DISTRIBUTED OVER BROADCAST, TELEVISION, RADIO, CABLE, AND DIRECT SATELLITE IN THE FIELDS OF NEWS, BUSINESS, FINANCE, CURRENT EVENTS, ENTERTAINMENT, SPORTS, HUMAN INTEREST STORIES, SECURITIES, SECURITIES MARKETS AND THE ENERGY AND ASPHALT INDUSTRIES; COMPUTER SERVICES, NAMELY, PROVIDING ON-LINE PUBLICATIONS IN THE NATURE OF REPORTS, DIRECTORIES, BROCHURES, REFERENCE MATERIALS, LEAFLETS, NEWSLETTERS, NEWSPAPERS, BOOKLETS, PAMPHLETS, POST CARDS, FLYERS, MAGAZINE SUPPLEMENTS TO NEWSPAPERS, MAGAZINES AND TRADE AND PROFESSIONAL BOOKS IN THE FIELDS OF NEWS, BUSINESS, FINANCE, CURRENT EVENTS, ENTERTAINMENT, SPORTS, HUMAN INTEREST STORIES, SECURITIES, SECURITIES MARKETS AND THE ENERGY AND ASPHALT INDUSTRIES; NEWS REPORTING SERVICES, NAMELY, GATHERING AND DISSEMINATION OF NEWS BY COMP

The registered trademark for Bloomberg L.P. is : Bloomberg

Bloomberg is a Specialty Product

Pricing

The Bloomberg terminal cost is $1,500 and the monthly fee is $1,500 per month.

Bloomberg biggest competitors are Dow Jones and Company inc , Interactive Data Corporations (idc) and Thomas Reuters Corporations (tri). Bloomberg L.P. trumpets over their competitors by the billions. The price for his services is based on it's unique structure and the large amount of offers that is installed for their clients. The companies that are against Bloomberg is unable to reach such a profound level. Bloomberg could potentially raise the price for his services at any giving time. When a business knows the power that they posses choosing a price is not an issue. Even though America is going through this quote on quote "depression and job lose and etc..." ; Bloomberg L.P. net income manages to stay in the billions. People within the Bloomberg target segment will pay a ridiculous amount money for his package deal. why ? because in the business world, you have to spend money to make money. Obviously the majority of his client are well off to begin with !

Advertising and Promoting Facial Flex

Facial Flex




Facial Flex is a product designed for older women who wish to hold on to their youthful appearence and stay forever 21. This product is suppose to be a healthier way of keeping your skin tight and intact as oppose to getting a sugery such as a face lift or recieving botox injections. Also this product is easy too use and affordable. Facial-Flex was first developed to help restore facial muscle tone for stroke and burn rehabilitation. As a daily facial exercise, the device is placed between the corners of the mouth, then flexed by pressing and releasing for about 2 minutes. Simple and painless !

For More information go to: http://www.facial-flex.eu/en/questions.html

Target Market: Mainly Woman 35 and older. But anyone can use it

Where can you buy this product : At the retail store Target and online at http://www.amazon.com/ , http://facialconcepts.com/ , www.QVC.com/FacialFlex and other websites using google search.

How is this product adversited : Through informercials , tv shows ( trya show) and magazine ads.

To see how Facial Flex works click on the following links : http://www.youtube.com/watch?v=v1tufV0u5Ec and http://www.youtube.com/watch?v=81tCp2IjlxU

My Opinion About Facial Flex :By the way I came across Facial Flex while watching the Tyra show. She was testing products to see if they really worked. The woman using Facial Flex said she love this product and she do feel a change in her face for the better ....

When i become older(even though black dont crack ...lol) this product caught my attention. I prefer try Facial Flex rather than sugery or botox injections. As a woman looking young and healthy is very important. Getting older in age is a blessing but looking like a prune OH NO ! I would do everything in my power to look young and sexy until i die :)

Bloomberg L.P. and Sales

Bloomberg's Net worth
1996 - 1 billion
1997 - 1.3 billion
1998 - 2 billion
1999 - 2.5 billion
2000 - 4 billion
2001 - 4 billion
2002 - 4.8 billion
2003 - 4.9 billion
2004 - 5 billion
2005 - 5.1 billion
2006 - 5.3 billion
2007 - 11.5 billion
2008 - 20 billion
2009 - 16 billion

My Retail experience

I went downtown brooklyn to shop at target located inside the altantic mall. The service I receive from a scale of 1- 10 , 1 represents a poor grade and 10 representing a good grade. This target recieves a 1. The majority of there staff were young teenagers that didn't know anything about there products inside store. No one helped me out to find what I was looking for. I was walking in circles and becoming frustrated. The staff was socializings instead of guiding customer through there shopping experience at target. The majority of the staff member was ignoring customers and talking about their personal business very loudly and using profanity. They wasn't even ashamed of their conduct and proceeded to play around like little school children. I asked for a manager on duty to tell them how uncomfortable I was and all they could was sorry. I've come to realize I do not like shopping in brooklyn or anywhere that has an unprofessional staff. I love shopping for everthing in manhattan. The only way this store can receive a 10 from is to fire the entire staff and higher people 21 and up with common sense. If they wish to keep highering teenagers have stricted rules and create a code of conduct. Also administrate weekly madatory interventions to re install the seriousness of making our customers happy and being a great employee at target.

Bloomberg LP Marketing Segment

Bloomberg LP caters to the business/financial community. The majority of Bloomberg L.P. customers are wealthy individuals that are interested in adding more revenue to their bank accounts.

Bloomberg marketing

Does Bloomberg LP do b2b ?
The answer is yes. Bloomberg assembled a group of computer programmers and in 1982 formed innovation Marketing Systems(IMS). IMS is the developers of the electronic information system that would grant users access to real-time securities market data via a desktop . Merrill Lynch became the new company's first customer, installing 20 Market Master terminals and investing $30 million in the company. Bloomberg teamed up with Lexis-Nexis to provide its news and market summaries to the database giant's 750,000 subscribers, and partnered with Multex Systems to provide its subscribers with investment research reports via its terminal. Bloomberg integrates Microsoft Office Excel with its BLOOMBERG PROFESSIONAL service: a set of interfaces, functions and tools, known as the Bloomberg Excel Add-in, lets users across all industries pull Bloomberg data directly into Office Excel. Business users can build customized spreadsheets that combine proprietary calculations with Bloomberg’s data and analytics—ultimately giving users the immediate ability to make precise and insightful business decisions.

Does Bloomberg LP do business marketing ?
The answer is yes. Bloomberg market is the companies subscribers. His clients consist of central banks, financial instutitions, commercial banks , government offices and agencies, law firms, corporations and news organizations in 160 countries.

Does Bloomberg LP market for personal consumption ?

BLOOMBERG LP and consumer decisions

Most consumer decision or impulse to subscribe a Bloomberg terminal comes from the luxury services that BLOOMBERG LP provides to their clients. Bloomberg.com may very well be the most powerful tool in their marketing strategy. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on their ultimate purchase decision. Bloomberg LP brings everything to their clients finger tips. Bloomberg has an impeccable staff of customer service agents available 24 hours a day seven day a week ready and willing to help clients and potential clients with any questions or concerns they may have. They are rated high for global consumer service and care. Bloomberg LP is ranked one of the five top financial services on the Internet today. Bloomberg sales continues to rise and spread throughout the global. Bloomberg LP is a company that focuses on growing and keeping their customers satisfied. Their effort can be improved within the U.S.A with this recession going on bloomberg prices can scare some of his potential customers. People are affraid to spend money. So offering special deals or limited excess to the terminal can still be beneficial to future clients and Bloomerg LP revenue.

How does BLOOMBERG LP Marketed globally

Bloomberg delivers news and research across the BLOOM PROFESSIONAL service to hundreds of thousands of investors everyday. bloomberg news publishes more than 6,000 stories a day which are carried in more than 450 newspapers and magazines around the world. BLOOMBERG LP is a syndicate content to more than 100 television and radio stations. BLOOMBERG LP created a Japanese language website that allows users to access business news offers the coverage of companies, markets, industries, economies, and government. It serves consumer ,energy, finance, health care, insurance, real estate, technology, and transportation industries. All together Bloomberg markets BLOOMBERG LP throught internet , tv , radio newspapers and magazines.

recent activities with bloomberg L.P.

(Jan 11, 2010 lasted update on bloomberg.com) Bloomberg LP vs Board of governors of the federal Reserve System:



Bloomberg LP asked U.S. Court of Appeals in Manhattan to force the Federal Reserve to release records of the unprecedented $ 2 trillion U.S. loan program launched after the 2008 collapse of Lehman Brothers Holdings Inc. The lawsuit is based on the U.S. Freedom of Information Act, which requires federal agencies to make government documents available to the press and the public, according to the complaint. Bloomberg argues that the public has the right to know basic information about the unprecedent and highly controversail use of public money. The Federal Reserves System argued that disclosure of highly sensitive documents of daily lending reports, threathens to stigmatize lenders and caused the severe and irreparable competitive injury. This is a on going battle between the two. Soon this war will end up at the Supreme Courts where as a judge will make the final dicussion on this case.
















Two links that farther dicuss this topic :



http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a4PnUdySIink#



http://www.youtube.com/watch?v=TGET8ySKmDM

Bloomberg's Target Market

Throughout Bloomberg successful 29 years of being in business. Bloomberg’s target market /usual customers are business people, investors, financial planners and professionals in the finance market. Most of Bloomberg’s clients are wealthy professionals who might be looking to invest their money on property and stocks. The objective is to draw more people into the core of the business world. Bloomberg's corporation is satisfied with their target market and has no reason to change their perspective because Bloomberg L.P. is constantly growing by the year and is always launching new products ( for example : Bloomberg purchased the businessweek magazine dec 1, 2009 )to accommodate their existing customers and potential clients.

The Bloomberg L.P. mission statement

Bloomberg L.P. (Limited Partnership) is a closely-held financial software, news and data company. It is a subscription service that sells financial data, analytic software to leverage the data's usefulness, trading tools and news (electronic, print, TV, radio). This product has grown to be a global phenomenon.