Wednesday, March 10, 2010

Bloomberg marketing


Does Bloomberg LP do b2b ?
The answer is yes. Bloomberg assembled a group of computer programmers and in 1982 formed innovation Marketing Systems(IMS). IMS is the developers of the electronic information system that would grant users access to real-time securities market data via a desktop . Merrill Lynch became the new company's first customer, installing 20 Market Master terminals and investing $30 million in the company. Bloomberg teamed up with Lexis-Nexis to provide its news and market summaries to the database giant's 750,000 subscribers, and partnered with Multex Systems to provide its subscribers with investment research reports via its terminal. Bloomberg integrates Microsoft Office Excel with its BLOOMBERG PROFESSIONAL service: a set of interfaces, functions and tools, known as the Bloomberg Excel Add-in, lets users across all industries pull Bloomberg data directly into Office Excel. Business users can build customized spreadsheets that combine proprietary calculations with Bloomberg’s data and analytics—ultimately giving users the immediate ability to make precise and insightful business decisions.

Does Bloomberg LP do business marketing ?
The answer is yes. Bloomberg market is the companies subscribers. His clients consist of central banks, financial instutitions, commercial banks , government offices and agencies, law firms, corporations and news organizations in 160 countries.

Does Bloomberg LP market for personal consumption ?

1 comment:

  1. First blog period grade. I can see that you're trying. Please try to be more focused when you write your posts. They don't have to be as long as you have them. When you've written the post, read it and ask yourself, "have I told the audience anything?"

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