Product Concept

What is the main product of Bloomberg L.P. : The Terminals

What is a terminal : it is a computer system that enables financial professionals to access the Bloomberg Professional service through which users can monitor and analyze real-time financial market data movements and place trades. The system also provides news, price quotes, and messaging across its proprietary secure network. Most large financial firms have subscriptions to the Bloomberg Professional service. Many exchanges charge their own additional fees for access to real time price feeds across the terminal. The same applies to various news organizations.

How does Bloomberg Promote the terminals : Bloomberg terminals is well known product throughtout his target segment for example college students that major in the area of business, business owners , investors and etc... The company does not need advertise the terminals because it works strongly through word of mouth and Bloomberg L.P.send out sale representatives to different companies to recruit new customers.

Brands owned by Bloomberg L.P. :
BLOOMBERG: THE FIRST WORD
RADIO BROADCASTING; INTERACTIVE ELECTRONIC AND AUDIO AND VISUAL COMMUNICATION AND INFORMATION BROADCASTING OVER, BY OR THROUGH LOCAL OR WIDE AREA COMPUTER NETWORKS, WIRELESS COMMUNICATION NETWORKS, GLOBAL COMPUTER INFORMATION NETWORKS AND OTHER ELECTRONIC COMMUNICATION NETWORKS; NEWS AGENCIES SERVICES, NAMELY, GATHERING AND DISSEMINATION OF NEWS BY COMPUTER

BLOOMBERG: THE FIRST WORD
ENTERTAINMENT SERVICES IN THE NATURE OF PROGRAMMING DISTRIBUTED OVER BROADCAST, TELEVISION, RADIO, CABLE, AND DIRECT SATELLITE IN THE FIELDS OF NEWS, BUSINESS, FINANCE, CURRENT EVENTS, ENTERTAINMENT, SPORTS, HUMAN INTEREST STORIES, SECURITIES, SECURITIES MARKETS AND THE ENERGY AND ASPHALT INDUSTRIES; ENTERTAINMENT SERVICES IN THE NATURE OF PRODUCING AND DISTRIBUTING PROGRAMMING DISTRIBUTED OVER BROADCAST, TELEVISION, RADIO, CABLE, AND DIRECT SATELLITE IN THE FIELDS OF NEWS, BUSINESS, FINANCE, CURRENT EVENTS, ENTERTAINMENT, SPORTS, HUMAN INTEREST STORIES, SECURITIES, SECURITIES MARKETS AND THE ENERGY AND ASPHALT INDUSTRIES; COMPUTER SERVICES, NAMELY, PROVIDING ON-LINE PUBLICATIONS IN THE NATURE OF REPORTS, DIRECTORIES, BROCHURES, REFERENCE MATERIALS, LEAFLETS, NEWSLETTERS, NEWSPAPERS, BOOKLETS, PAMPHLETS, POST CARDS, FLYERS, MAGAZINE SUPPLEMENTS TO NEWSPAPERS, MAGAZINES AND TRADE AND PROFESSIONAL BOOKS IN THE FIELDS OF NEWS, BUSINESS, FINANCE, CURRENT EVENTS, ENTERTAINMENT, SPORTS, HUMAN INTEREST STORIES, SECURITIES, SECURITIES MARKETS AND THE ENERGY AND ASPHALT INDUSTRIES; NEWS REPORTING SERVICES, NAMELY, GATHERING AND DISSEMINATION OF NEWS BY COMP

The registered trademark for Bloomberg L.P. is : Bloomberg

Bloomberg is a Specialty Product