Bloomberg L.P. and Sales
Bloomberg's Net worth
1996 - 1 billion
1997 - 1.3 billion
1998 - 2 billion
1999 - 2.5 billion
2000 - 4 billion
2001 - 4 billion
2002 - 4.8 billion
2003 - 4.9 billion
2004 - 5 billion
2005 - 5.1 billion
2006 - 5.3 billion
2007 - 11.5 billion
2008 - 20 billion
2009 - 16 billion
( Annual figures published by Forbes in September of each year )
I contacted Bloomberg L.P.at 212-318-2000 and conducted an over the phone interview with two representative by the name of Mike and David concerning "how do Bloomberg sell his terminals" :
According to Mike :
Bloomberg L.P. has a high record in sales because most of his terminals are used by companies versus individuals. Bloomberg is a large corporations whereas they don't have to invest a lot of money in promoting Bloomberg L.P.. Bloomerg market segment already is knowledgable of this producted. Anyone who is not in the business field tend to be a virgin to the Bloomberg L.P. industry. A huge quantity of terminals can be found in business schools , government agencies, banks and etc. The people that are charge of managing the Bloomberg terminal sales are the Accountant managers and marketing team.
According to David:
Most of Bloomberg's wealth 98% comes from the sale of the Bloomberg financial terminals , not for his media company activities. Bloomberg is not advertised like other products because Bloomberg L.P. sends out sales representative to private investors and new companies.The terminals are found in some Universities and those students get a first hand understanding of the terminal and the way it functions. Also college students can be considered as future clients for Bloomberg L.P.
P.S. the representative where every nice , but acting secretive to certain question I was trying to ask. I emailed bloomberg@bloomberg.net a few times but i never get a response back.
Shanika:
ReplyDeleteYou'd better get busy here.
prof. evans