Friday, March 26, 2010

Bloomberg L.P. and Sales


Bloomberg's Net worth
1996 - 1 billion
1997 - 1.3 billion
1998 - 2 billion
1999 - 2.5 billion
2000 - 4 billion
2001 - 4 billion
2002 - 4.8 billion
2003 - 4.9 billion
2004 - 5 billion
2005 - 5.1 billion
2006 - 5.3 billion
2007 - 11.5 billion
2008 - 20 billion
2009 - 16 billion
( Annual figures published by Forbes in September of each year )

I contacted Bloomberg L.P.at 212-318-2000 and conducted an over the phone interview with two representative by the name of Mike and David concerning "how do Bloomberg sell his terminals" :

According to Mike :

Bloomberg L.P. has a high record in sales because most of his terminals are used by companies versus individuals. Bloomberg is a large corporations whereas they don't have to invest a lot of money in promoting Bloomberg L.P.. Bloomerg market segment already is knowledgable of this producted. Anyone who is not in the business field tend to be a virgin to the Bloomberg L.P. industry. A huge quantity of terminals can be found in business schools , government agencies, banks and etc. The people that are charge of managing the Bloomberg terminal sales are the Accountant managers and marketing team.


According to David:

Most of Bloomberg's wealth 98% comes from the sale of the Bloomberg financial terminals , not for his media company activities. Bloomberg is not advertised like other products because Bloomberg L.P. sends out sales representative to private investors and new companies.The terminals are found in some Universities and those students get a first hand understanding of the terminal and the way it functions. Also college students can be considered as future clients for Bloomberg L.P.

P.S. the representative where every nice , but acting secretive to certain question I was trying to ask. I emailed bloomberg@bloomberg.net a few times but i never get a response back.

Monday, March 22, 2010

My Retail experience

I went downtown brooklyn to shop at target located inside the altantic mall. The service I receive from a scale of 1- 10 , 1 represents a poor grade and 10 representing a good grade. This target recieves a 1. The majority of there staff were young teenagers that didn't know anything about there products inside store. No one helped me out to find what I was looking for. I was walking in circles and becoming frustrated. The staff was socializings instead of guiding customer through there shopping experience at target. The majority of the staff member was ignoring customers and talking about their personal business very loudly and using profanity. They wasn't even ashamed of their conduct and proceeded to play around like little school children. I asked for a manager on duty to tell them how uncomfortable I was and all they could was sorry. I've come to realize I do not like shopping in brooklyn or anywhere that has an unprofessional staff. I love shopping for everthing in manhattan. The only way this store can receive a 10 from is to fire the entire staff and higher people 21 and up with common sense. If they wish to keep highering teenagers have stricted rules and create a code of conduct. Also administrate weekly madatory interventions to re install the seriousness of making our customers happy and being a great employee at target.

Friday, March 12, 2010

Bloomberg LP Marketing Segment


Bloomberg LP caters to the business/financial community. The majority of Bloomberg L.P. customers are wealthy individuals that are interested in adding more revenue to their bank accounts.

Wednesday, March 10, 2010

Bloomberg marketing


Does Bloomberg LP do b2b ?
The answer is yes. Bloomberg assembled a group of computer programmers and in 1982 formed innovation Marketing Systems(IMS). IMS is the developers of the electronic information system that would grant users access to real-time securities market data via a desktop . Merrill Lynch became the new company's first customer, installing 20 Market Master terminals and investing $30 million in the company. Bloomberg teamed up with Lexis-Nexis to provide its news and market summaries to the database giant's 750,000 subscribers, and partnered with Multex Systems to provide its subscribers with investment research reports via its terminal. Bloomberg integrates Microsoft Office Excel with its BLOOMBERG PROFESSIONAL service: a set of interfaces, functions and tools, known as the Bloomberg Excel Add-in, lets users across all industries pull Bloomberg data directly into Office Excel. Business users can build customized spreadsheets that combine proprietary calculations with Bloomberg’s data and analytics—ultimately giving users the immediate ability to make precise and insightful business decisions.

Does Bloomberg LP do business marketing ?
The answer is yes. Bloomberg market is the companies subscribers. His clients consist of central banks, financial instutitions, commercial banks , government offices and agencies, law firms, corporations and news organizations in 160 countries.

Does Bloomberg LP market for personal consumption ?

Monday, March 8, 2010

BLOOMBERG LP and consumer decisions


Most consumer decision or impulse to subscribe a Bloomberg terminal comes from the luxury services that BLOOMBERG LP provides to their clients. Bloomberg.com may very well be the most powerful tool in their marketing strategy. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on their ultimate purchase decision. Bloomberg LP brings everything to their clients finger tips. Bloomberg has an impeccable staff of customer service agents available 24 hours a day seven day a week ready and willing to help clients and potential clients with any questions or concerns they may have. They are rated high for global consumer service and care. Bloomberg LP is ranked one of the five top financial services on the Internet today. Bloomberg sales continues to rise and spread throughout the global. Bloomberg LP is a company that focuses on growing and keeping their customers satisfied. Their effort can be improved within the U.S.A with this recession going on bloomberg prices can scare some of his potential customers. People are affraid to spend money. So offering special deals or limited excess to the terminal can still be beneficial to future clients and Bloomerg LP revenue.