Product Concept

What is the main product of Bloomberg L.P. : The Terminals

What is a terminal : it is a computer system that enables financial professionals to access the Bloomberg Professional service through which users can monitor and analyze real-time financial market data movements and place trades. The system also provides news, price quotes, and messaging across its proprietary secure network. Most large financial firms have subscriptions to the Bloomberg Professional service. Many exchanges charge their own additional fees for access to real time price feeds across the terminal. The same applies to various news organizations.

How does Bloomberg Promote the terminals : Bloomberg terminals is well known product throughtout his target segment for example college students that major in the area of business, business owners , investors and etc... The company does not need advertise the terminals because it works strongly through word of mouth and Bloomberg L.P.send out sale representatives to different companies to recruit new customers.

Brands owned by Bloomberg L.P. :
BLOOMBERG: THE FIRST WORD
RADIO BROADCASTING; INTERACTIVE ELECTRONIC AND AUDIO AND VISUAL COMMUNICATION AND INFORMATION BROADCASTING OVER, BY OR THROUGH LOCAL OR WIDE AREA COMPUTER NETWORKS, WIRELESS COMMUNICATION NETWORKS, GLOBAL COMPUTER INFORMATION NETWORKS AND OTHER ELECTRONIC COMMUNICATION NETWORKS; NEWS AGENCIES SERVICES, NAMELY, GATHERING AND DISSEMINATION OF NEWS BY COMPUTER

BLOOMBERG: THE FIRST WORD
ENTERTAINMENT SERVICES IN THE NATURE OF PROGRAMMING DISTRIBUTED OVER BROADCAST, TELEVISION, RADIO, CABLE, AND DIRECT SATELLITE IN THE FIELDS OF NEWS, BUSINESS, FINANCE, CURRENT EVENTS, ENTERTAINMENT, SPORTS, HUMAN INTEREST STORIES, SECURITIES, SECURITIES MARKETS AND THE ENERGY AND ASPHALT INDUSTRIES; ENTERTAINMENT SERVICES IN THE NATURE OF PRODUCING AND DISTRIBUTING PROGRAMMING DISTRIBUTED OVER BROADCAST, TELEVISION, RADIO, CABLE, AND DIRECT SATELLITE IN THE FIELDS OF NEWS, BUSINESS, FINANCE, CURRENT EVENTS, ENTERTAINMENT, SPORTS, HUMAN INTEREST STORIES, SECURITIES, SECURITIES MARKETS AND THE ENERGY AND ASPHALT INDUSTRIES; COMPUTER SERVICES, NAMELY, PROVIDING ON-LINE PUBLICATIONS IN THE NATURE OF REPORTS, DIRECTORIES, BROCHURES, REFERENCE MATERIALS, LEAFLETS, NEWSLETTERS, NEWSPAPERS, BOOKLETS, PAMPHLETS, POST CARDS, FLYERS, MAGAZINE SUPPLEMENTS TO NEWSPAPERS, MAGAZINES AND TRADE AND PROFESSIONAL BOOKS IN THE FIELDS OF NEWS, BUSINESS, FINANCE, CURRENT EVENTS, ENTERTAINMENT, SPORTS, HUMAN INTEREST STORIES, SECURITIES, SECURITIES MARKETS AND THE ENERGY AND ASPHALT INDUSTRIES; NEWS REPORTING SERVICES, NAMELY, GATHERING AND DISSEMINATION OF NEWS BY COMP

The registered trademark for Bloomberg L.P. is : Bloomberg

Bloomberg is a Specialty Product

Pricing

The Bloomberg terminal cost is $1,500 and the monthly fee is $1,500 per month.

Bloomberg biggest competitors are Dow Jones and Company inc , Interactive Data Corporations (idc) and Thomas Reuters Corporations (tri). Bloomberg L.P. trumpets over their competitors by the billions. The price for his services is based on it's unique structure and the large amount of offers that is installed for their clients. The companies that are against Bloomberg is unable to reach such a profound level. Bloomberg could potentially raise the price for his services at any giving time. When a business knows the power that they posses choosing a price is not an issue. Even though America is going through this quote on quote "depression and job lose and etc..." ; Bloomberg L.P. net income manages to stay in the billions. People within the Bloomberg target segment will pay a ridiculous amount money for his package deal. why ? because in the business world, you have to spend money to make money. Obviously the majority of his client are well off to begin with !

Advertising and Promoting Facial Flex

Facial Flex




Facial Flex is a product designed for older women who wish to hold on to their youthful appearence and stay forever 21. This product is suppose to be a healthier way of keeping your skin tight and intact as oppose to getting a sugery such as a face lift or recieving botox injections. Also this product is easy too use and affordable. Facial-Flex was first developed to help restore facial muscle tone for stroke and burn rehabilitation. As a daily facial exercise, the device is placed between the corners of the mouth, then flexed by pressing and releasing for about 2 minutes. Simple and painless !

For More information go to: http://www.facial-flex.eu/en/questions.html

Target Market: Mainly Woman 35 and older. But anyone can use it

Where can you buy this product : At the retail store Target and online at http://www.amazon.com/ , http://facialconcepts.com/ , www.QVC.com/FacialFlex and other websites using google search.

How is this product adversited : Through informercials , tv shows ( trya show) and magazine ads.

To see how Facial Flex works click on the following links : http://www.youtube.com/watch?v=v1tufV0u5Ec and http://www.youtube.com/watch?v=81tCp2IjlxU

My Opinion About Facial Flex :By the way I came across Facial Flex while watching the Tyra show. She was testing products to see if they really worked. The woman using Facial Flex said she love this product and she do feel a change in her face for the better ....

When i become older(even though black dont crack ...lol) this product caught my attention. I prefer try Facial Flex rather than sugery or botox injections. As a woman looking young and healthy is very important. Getting older in age is a blessing but looking like a prune OH NO ! I would do everything in my power to look young and sexy until i die :)