Bloomberg L.P. (Limited Partnership) is a closely-held financial software, news and data company. It is a subscription service that sells financial data, analytic software to leverage the data's usefulness, trading tools and news (electronic, print, TV, radio). This product has grown to be a global phenomenon. Bloomberg target segment are people in the field of business such as investors, financial planners and professionals in the finance market and etc. Bloomberg delivers news and research across the BLOOM PROFESSIONAL service to hundreds of thousands of investors everyday. bloomberg news publishes more than 6,000 stories a day which are carried in more than 450 newspapers and magazines around the world. BLOOMBERG LP is a syndicate content to more than 100 television and radio stations. BLOOMBERG LP created a Japanese language website that allows users to access business news offers the coverage of companies, markets, industries, economies, and government. It serves consumer ,energy, finance, health care, insurance, real estate, technology, and transportation industries. All together Bloomberg markets BLOOMBERG LP thought internet , tv , radio newspapers and magazines. Individuals in the business world feel inclined to purchase Bloomberg L.P. because of its services and special offers. Bloomberg L.P. demolishes his competitors ( Dow Jones and Company inc , Interactive Data Corporations (idc) and Thomas Reuters Corporations (tri))by the billions because of the products diversity , operational performance and luxury image. Bloomberg sales increases annually by 4 to 5 percent. Bloomberg L.P. has a high record in sales because most of his terminals are used by companies versus individuals. Bloomberg sells his product by the bulk. Bloomberg promotes and sells this product to business by sending out sales representative.The prices for the regular customers is The Bloomberg terminal cost is $1,500 and the monthly fee is $1,500 per month.This product is well known throughout his target segment that there is no need for public advertisement.
